What We Do
Strategic Planning, Marketing Management and “Go-to-Market” (GTM) Strategies:
You will see results in the first few hours as BWA conducts research and initial market survey analysis to help inform the foundation of a client’s GTM strategy and the associated value propositions. BWA’s strategic planning and GTM management consulting experience is geared for the “on-demand” market economy and has helped clients connect with their customers and guide their interactions from initial contact through fulfillment.
Integrated Business Planning (IBP) Support:
If your sales and operations planning (S&OP) process needs “market savvy” support, let BWA lead and facilitate cross-functional market research collaboration using both qualitative and quantitative techniques to develop specialized business segment strategies, refine segment value chains and create the GTM strategies that you seek.
Global Risk Analysis:
BWA helps our clients tailor their strategy to unfolding events and direct their resources to achieve the best outcome possible. We also seek to illuminate opportunities for clients that arise from political circumstances—in addition to risks. We stay on top of unfolding events so that you stay informed. Our international network will help you stay ahead of the curve.
Political & Financial Insight Ahead of the News Cycle:
Behind every macro trend that traditional political risk organizations track are numerous micro-events about which our clients need to know. Strategically located in the greater Washington DC area, BWA is poised to keep a close eye on policy developments and keep our clients informed of key decisions before they are made. We aim to let you know what’s going to happen before it happens. We also specialize in tracking political decisions that have “market-moving” impacts in the U.S. or your region of interest. Our network can help you stay ahead of the market. We help clients plan for the unexpected—and take advantage of the unforeseen. Our experience tells us that some of the most important decisions in business or government are made or missed because of inadequate planning. We will help you plan ahead for when the unexpected happens so that you can benefit by making informed decisions.
Report and Study Products
“The BWA Report”: An Executive-level analytical report which survey’s your market segment to determine risks associated with emerging international developments.
“The BWA Study”: A more comprehensive research-based study which includes a qualitative and quantitative market assessment and the development of specialized “Go-to-Market” strategy designed to help your business planning and customer contact process.
“The Potomac Report”: Brief assessments of Washington- insider perspectives on issues and events important to BWA clients. These are clear, concise and rapid pieces of research, deeper than a media summary, tailored specifically to your company, that help busy executives stay on top of political, policy and other developments breaking in the nation’s capital.